Business and Economy

The Salt
8:32 am
Fri May 9, 2014

As Craft Beer Starts Gushing, Its Essence Gets Watered Down

Craft breweries now make up 98 percent of all U.S. operating breweries. Of course, overall sales are still dwarfed by traditional beers.
Courtesy of the Brewers Association

Originally published on Mon May 12, 2014 9:19 am

There was once a time when it was easy to throw around the term "craft beer" and know exactly what you were talking about. For decades, craft was the way to differentiate small, independently owned breweries – and the beer they make – from the brewing giants like Coors, Budweiser and Pabst Blue Ribbon.

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TED Radio Hour
8:21 am
Fri May 9, 2014

What's The Difference Between Real And Perceived Value?

Marketer Rory Sutherland speaking at TED.
James Duncan Davidson Courtesy of TED

Part 4 of the TED Radio Hour episode Brand Over Brain.

About Rory Sutherland's TEDTalk

Marketer Rory Sutherland says advertising adds value to a product by changing our perception, rather than the product itself. He says perceived value can be just as satisfying as what we consider "real" value.

About Rory Sutherland

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TED Radio Hour
8:18 am
Fri May 9, 2014

A Movie About Product Placement — Paid For By Product Placement?

Filmmaker Morgan Spurlock at TED.
James Duncan Davidson Courtesy of TED

Originally published on Fri May 9, 2014 8:21 am

Part 1 of the TED Radio Hour episode Brand Over Brain.

About Morgan Spurlock's TEDTalk

Filmmaker Morgan Spurlock dives into the mysterious but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship.

About Morgan Spurlock

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Around the Nation
6:16 am
Fri May 9, 2014

Driver In Carpool Lane Pulled Over For Suspicious Passenger

Originally published on Mon May 12, 2014 2:26 pm

Transcript

STEVE INSKEEP, HOST:

Good morning, I'm Steve Inskeep.

A state trooper outside Boston saw a car pulling into the carpool lane on I-93. Cars in that lane should have at least two occupants, but something caught the trooper's eye. He pulled over the car and that's when he discovered the driver was using the lane accompanied only by a mannequin head propped up in the passenger seat.

The driver was ticketed despite the artistic effort used on the mannequin which had a mustache drawn on.

NPR Story
4:36 am
Fri May 9, 2014

Apple Expected To Buy Beats Electronics

Originally published on Mon May 12, 2014 2:26 pm

Transcript

STEVE INSKEEP, HOST:

NPR's business news starts with iPhones and headphones.

Apple is set to buy Beats Electronics for more than $3 billion. That's according to a report in the Financial Times. Beats is a headphone maker founded by hip-hop star Dr. Dre and the producer Jimmy Iovine.

Business
4:36 am
Fri May 9, 2014

Crowdfunding Can Help Build Business, But At What Cost?

The website RocketHub connects startups with a funding network. Here, the site's founders (from left): Alon Hillel-Tuch, Vladimir Vukicevic, Brian Meece and Jed Cohen.
RocketHub

Originally published on Mon May 12, 2014 2:26 pm

Entrepreneur Andy Krafsur raised money for Spira Footwear by reaching out to friends and family. But that was a dozen years ago. After the economy tanked, the common tactic became a lot more difficult.

"The pool of people that you can go to has shrunken significantly," Krafsur says, "and everybody goes to those same people."

Then Krafsur found a crowdfunding website that helped his cash flow enormously. The Securities and Exchange Commission is about to approve rules allowing small businesses to reach out to investors through these kinds of crowdfunding networks.

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NPR Story
4:11 am
Fri May 9, 2014

This Week Is Screen-Free Week,

Originally published on Mon May 12, 2014 2:26 pm

Transcript

STEVE INSKEEP, HOST:

And that brings us to today's last word in business - screen-free.

Maybe you read something about this on your phone, or saw a story on television. This week has been Screen-Free Week. Kids and parents around the world made pledges to stop using TVs, tablets, computers or video games - for a while.

The notion is to get kids to spend more time being physically active, playing outside or reading. Kids under 18 spend an average of seven hours and 38 minutes on media devices each day - which concerns pediatrician Michael Rich.

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The Record
2:56 am
Fri May 9, 2014

Well Into Spring, 'Frozen' Soundtrack Keeps The Charts Cool

Singer Idina Menzel (center) and Frozen songwriters Bobby Lopez (left) and Kristen Anderson-Lopez pose with gold records in February. Since then, the movie's soundtrack has sold over 1.5 million more copies.
Alberto E. Rodriguez Getty Images for Disney

Originally published on Mon May 12, 2014 2:26 pm

Disney's animated film Frozen has been racking up impressive statistics since it was released last November. Its box office earnings total $1 billion, worldwide, the movie won two Academy Awards, and on the first day the home video came out, it sold 3.2 million copies. But one stat has taken both Disney and industry analysts by surprise: The soundtrack has become a phenomenon, topping the Billboard 200 chart 13 times.

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The Two-Way
7:36 pm
Thu May 8, 2014

WATCH: Jordanian Journalists Destroy TV Set

Screen grab of the Seven Stars satellite program on Tuesday via Al Arabiya Television.
Seven Stars Satellite/Al Arabiya

A heated discussion between two pundit-journalists about the civil war in Syria turned into a uncivil exchange in the studio of Jordan's "Seven Stars" satellite channel.

Shaker al-Johari and Mohammad al-Jayousi were appearing on a news discussion program, when, according to The Associated Press, "the debate fell apart as al-Jayousi accused al-Johari of supporting the Syrian rebels. Al-Johari then accused al-Jayousi of taking money for supporting Assad."

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The Salt
2:05 pm
Thu May 8, 2014

Injuries On The Farm Happen Much More Often Than We're Told

Migrant workers harvest corn on Uesugi Farms in Gilroy, Calif., in 2013.
Courtesy of USDA

Farm work has always been one of the most dangerous jobs in America. Government statistics show it clearly, and the people doing the work can attest, too.

But new research from the University of California-Davis suggests that it's a much bigger problem than the federal government recognizes. The health problems faced by agricultural workers are the most undercounted of any industry in the U.S., they say.

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