KGOU - Your NPR Source - Listener Profile

106.3 Norman
105.7 Oklahoma City/Spencer
103.1 Seminole
97.9 Ada

Listener Profile

69%	are between the ages of 25 and 54, with the largest concentration between 35 and 44

62%	have graduated from college; 31% have pursued graduate and professional studies.

75%	have household incomes greater than $50,000; 51% have household incomes greater than $75,000

50%	hold professional, managerial, or administrative positions.

Underwriting with KGOU has a positive impact. NPR listeners are 88% more likely to buy products and services from companies that support public radio than from companies that advertise on commercial radio. In addition, 67% of NPR listeners hold a more positive opinion of a company when they learn it supports public radio. * Data Source: MRI Double base 2003

Because of a sponsorship announcement on a public radio station:

51%	have visited a sponsor’s website

75%	have attended a performance, cultural event or exhibit

51%	have gathered more information about a company or product

44%	have visited a particular store or location

56%	have considered a new product or service

* Source: NPR and Jacobs Media. Telephone study of core listeners conducted by Edison Media Research in May-June 2007

For more information about underwriting on KGOU, contact Cameron Hutton at underwriting @ kgou.org.