When anthropologist Laura Graham was working on her graduate research with the Xavante people in Brazil during the 1990s, she encountered a Catholic priest who inadvertently showed her the power of media.
“He came to the community, and he brought film of Xavante that had been filmed in another area,” Graham said. “And they were so excited to see this film. But he said, ‘You can watch this film after you watch a film of Jesus Christ and the Resurrection.’ So it was this kind of bribe. And that made a big impression on me.”