At 7 p.m. on September 7, 1979, ESPN hit the airwaves with the first episode of its flagship program, SportsCenter. Although ESPN has become a staple of international sport and television, cofounder Bill Rasmussen says that when he first pitched the idea of a 24-hour sports network, reactions were mostly negative.
“I had people off the street say [a 24-hour sports network is] never going to work. I had business people say it’s never going to work,” Rasmussen said.
But he believed his idea was a good one.